Archive footage - personal opinion

While looking through the archive footage, I personally think that there were some excellent parts of footage which would be ideal in the trailer, such as the footage of punting to show traditional cambridge, and shots of the town centre and lions yard centre to see the comparisons to today and modern day Cambridge.

This shot from the archive footage i thought was particularly effective, because it showed the old traditional Cambridge and would therefore be very appealing to the target audience especially the older generation who can compare what Cambridge was like to what Cambridge is now like in the modern day.

All of these recognisable shots I thought were excellent to include in the show reel, because they are instantly recognisable as precise points in the town centre and therefore the target audience will be able to relate to them more clearly as opposed to just being general footage.

These shots which I think are effective however, may be different to my client Tony Jones' ideas of shots and footage and therefore I need to pay close attention and be careful when considering the needs and thoughts of the client.