My personal response to first show reel

The first cut from wednesday 10th June (PM) showed that some improvements were needed. While watching the show reel rough cut, I identified the following points as improvements.

• The animated logos, (completed by the visual effects team) were a bit too

advanced and ‘flashy’, perhaps being more simply animated would be better for the show reel.

• One logo appeared twice and some of the effects on the logos were a bit unnecessary.

• The music did not fit with the archive footage and calmer music may have been more suitable.

• The Buster Keaton video needs to be de-interlacing, and there were straight cuts through the footage which sometimes cut too soon. (Perhaps fades would be better for the transitions between each part of footage)

• The music sometimes ends abruptly and the cut at the end of the archive footage happened too soon.

• There was a bit too much Long Road students work, and the archive footage was meant to be the main footage showing.

• One Long Road video showed a dead body, this was not allowed as all videos had to be suited to all the public in terms of content, a dead body was a bit extreme to show to the general public. In my summary of notes I knew that concerning complaints, there were a few about visual quality, but Tony insisted you could see it all fine. Tony and the film trust took a gamble and due to this got a lot of publicity concerning the project.

From the production meeting I knew that in terms of feedback for Long Road, there were only 2 complaints, it was more the repetitive nature that annoyed some people, but overall there were not many complaints. In September the film trust would like to get people’s feedback and views, quotes etc.

The second and third show reels followed a more consistent pattern which was more liked. The public etc liked the moving logos, however the soundtrack seemed to be fluctuating, but this was only due to the speakers, and the only part doing this was the fashion show music. The level of sound was a little too loud – and this could be silent in the next programme if there are complaints. Overall, the show reel as a whole was a good achievement, despite the few improvements that would be made.

The footage was eye catching and interesting, so would ensure the public would stop and take a look as they walked past. The footage was organised well and was clearly explained throughout. With the improvements made, the show reel would be ready to show to the public, and hopefully would catch their attention.