The Cambridge film trust is an ongoing charity founded by Tony Jones and a few partners. The film trust is a charitable organisation devoted to screenings, events and special seasons which enable and encourage the audiences of the film trust to personally engage with the contemporary film culture in a creative output.
The film trust challenges the idea of independent cinema through new and innovative methods of showing and screening various work.
For example, in relation to our commission, the film trust has used the idea of the 'changing spaces' program to brighten up empty shops around Cambridge with art, screenings and so on - which will create a nicer atmosphere in the busy areas of Cambridge. This program is new and has not been created before, therefore challenging the traditional idea of independent cinema.
The Cambridge film trust's audience is mainly a community audience that support charitable work. The film trust has a wide audience and works hard on devoting time and effort to find out their audiences needs. The audience primarily is based on the community organisation which the film trust are sponsoring, so for example if the film trust is funding or sponsoring a project in Cambridge it will have a very wide Cambridge audience.
No comments:
Post a Comment