Saturday, 30 May 2009

My pitch to client Tony Jones

Below is my pitch to Tony Jones about what clips I think we should use in the initial show reel, after showing some clips I had liked the look of in a previous post. I will discuss these clips with Tony Jones and see his thoughts on them, hopefully we can come to a clear conclusion.

Tony Jones,
There are many various clips I personally think would be effective in the show reel for the changing spaces project. After our initial discussion on the 9th of June, I think to portray the best image of Cambridge we can in the show reel we should use the following clips.

The video clip from the archive footage of the welcome sign of Cambridge with 1970's cars driving past it would immediately enforce our aim to the audience of showing old archive footage of Cambridge. This would be a clear establishing shot and would attract attention from the audience while they are walking past the shop window.


The video clip of punting in Cambridge is also in my opinion one of the main things we should use in the show reel to portray Cambridge. Cambridge's city image is usually the universities or the punting attractions, and Cambridge has always been referred to as a 'university town' so this would be immensely appropriate. Nonetheless, we do not want to portray Cambridge as just being about the punting, and would like to show various other footage so perhaps only a short clip of this would be neccessary.

Many historical shots of Cambridge would in my opinion also be useful because once again it shows the historical aspect of Cambridge, and this will in my opinion attract some of the older generation of our target audience as opposed to the younger generation, which could be attracted by any other material we put in.




I hope we can come to a clear decision about these various shots and whether or not they can be used in the show reel, but overall I think these various clips from the archive footage combined will show a positive and clear message to our audience about the history of Cambridge in the 1900s.

All the best,
Tara

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