Considering the target audience - member 2

This target audience member as opposed to a nostalgic middle aged man would be in comparison, an 18 year old teenage girl. She has lived in Cambridge most of her life and has moved from another city.

Above is an estimate or example as to what the appearance and personality of the teenage girl in terms of the target audience would be.

She on the other hand would be interested in the changing spaces project and the show reels because she enjoys new shops and developments in the town centre, and enjoys shopping at different places. For the show reel viewings, I think a target audience member such as this would stop for about 5 minutes for a quick glance and then watch more if interested further. Due to the student based work and music videos in the show reel, she may be interested for longer and may stay to watch these.

She would really enjoy watching a video in a shop window because she enjoys new developments around Cambridge. A target audience member such as this would think that the changing spaces program is a great idea because it adds creativity and inspiration to the Cambridge high street and most popular areas.

She would shop for food in Tesco's, preferring the cheap offers and promotions. She would watch comedy at the cinema as well as romances and some historical films but not many.

Therefore in close comparison to the other target audience member, both these members of the potential target audience would have a clear interest in the changing spaces programme.