One example of a target audience member would traditionally be a 35 - 40 year old male, who has lived in cambridge all his life. He may be interested in my program because he would also like documentaries and historical programs, and he would really enjoy exploring the history of Cambridge and seeing old footage, perhaps from when he was a child or were little - I hope this nostalgic feeling encourages older audience members to be interested in the project screenings.
Above is an estimate of the appearance of the middle aged man. He would as a rough estimate, stop for ten minutes to watch the screenings, and would refer to the website shown on the be back in five minutes sign for more information about the history of cambridge.
He would also like the idea of of a shop window video display, as it is something different and against traditional methods of independent cinema. He also would really like the changing spaces idea because seeing the decline of Cambridge due to the credit crunch after living their all his life - and he would be interested in seeing Cambridge being brightened up once again.
He would travel to the town centre by Car, and prefers the Grafton centre's traditional shops as opposed to the Grand Arcade centre where everything is higher priced. He dislikes public transport and likes to be independent.
He would shop for food at Morrisons, as he likes the variety of food as opposed to Tesco's and larger branded companies.
Films he would watch at the cinema would be comedy, perhaps some animations and he also likes historical films and documentaries. Therefore, this target audience member would really enjoy the changing spaces program due to the history of Cambridge.
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