According to the video, it is apparent that the process of a music video commission goes as follows:
1) The label and/or artist decide to make a new video and pick a director they want to work with (typically based on the director's previous work.)
2) The video commissioner then hunts down the director and contacts him/her through their agent or production company.
3) A copy of the song, with the lyrics, is sent to the company who then assigns someone (usually the director himself, but this isn't always the case) to write the treatment. Sometimes the artist will have an idea what he wants to do with the video and will write the treatment himself, or a first draft of it anyway.
4) If the treatment is approved, then a date is set for the shoot and a crew is put together by the production company. Usually this is done fairly fast.
5) The video is shot. This typically happens over a day or two, rarely more.
6) Once the shoot is done, the film is sent to post-production companies where the telecine (ie. coloring), special effects and editing are handled.
7) When the video is completed and ready, it is sent back to the label which then releases it to appropriate outlets. It should be noted that the label typically holds the copyright of the finished product.
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