The importance of commissions for a media practitioner is significant in terms of work and portfolios, also in terms of skills and reliability. A commission is a significant step up in the media industry, it shows clearly the ability to work closely related to a client, to suit their specific needs and what they want in the commission - most importantly, it shows clearly the ability to suit and edit you’re own work to a clients needs.
The role of a commission in a portfolio for getting future work highlights you as a candidate above others. If you produced a good product, the client is likely to be pleased with your commission, whether it was a video, a trailer, an advertisement or so on. This would consequently mean the client would pass on a good word to other industry professionals, or may even be happy to grant you a reference in terms of further work. If the commission is delivered on time, this highlights your reliability, determination and stickability on a project, especially for a client.
If the finished commission receives good audience feedback, this means you have more than likely stuck close to the brief and have not swayed from the initial project brief - which is always a good point. It is common for some media practitioners to add in their own ideas to the brief, which often is not what the original brief entailed. This ties in with the ability of sticking to and meeting the brief, which is the main part of the commission project.
Most importantly, working well with the client is a bonus in the media industry in terms of a commission. If you as the practitioner do a good job, this in turn means you may be hired for other commissions by the same person and/or other media professionals, who have heard good feedback from your original commission. This links to the idea of a good product and meeting the brief, in all aspects - you as a practitioner are more than likely to receive good feedback from the hired commission professional.
Working within a genre showing a track record could be an advantage but also a disadvantage within the media industry. For example, if a practitioner just worked on music videos for commission, then they would more than likely be recognised in the music video industry, but not many other industries. For example, most media practitioners (such as jake and Jim - video producers) begin working in one area of production such as music video production, and then branch out to a wider based level of production in all round areas. Otherwise, if you as a practitioner works in all areas, then this is an advantage due to working in varying media industries - and consequently would mean you would be recognised in all media areas, not just one genre, which could work to your advantage.
Overall, commissions for the creative and media practitioner are very important. The ability to work well with the commission professional, to meet the brief, to develop a good finished product, to have the product delivered on time and to have good audience feedback is all very important, as it gives you an ability to have a step up in the media industry and with industry professionals.
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