Personal previous commissions - Sawston Cinema

Another previous commission I think is relevant is the commission I had with Sawston Cinema. In this commission, I was commissioned with others in the class to create an attractive, vibrant and creative logo for the cinema in Sawston.

Below is my attempt at the Sawston Cinema logo, I decided to use two contrasting colours so I chose a bright blue and a simple black, and incorporated the words Sawston and cinema into the curves of the letter S.

However, after I received some feedback from the client and they wanted the colour scheme of the logo to be different, because the logo needed to be visible on both a black and white background.

Therefore, I then changed all the text to the same blue but this wasn't as vibrant, so I changed the S of the blue to a little darker blue so I had two contrasting blues in the logo. My logo was then chosen out of 3 for the final decision.

However, this commission was not a positive commission compared to other commissions I had worked in simple because after this we received no further feedback from the client despite emailing and phone calls, and none of our logos were used in the end result for the logo.

Nonetheless, this showed clearly the process of a commission and highlights what could happen in a commission if clear communication is not made between the practitioner and the client.