The initiative for the project came from the idea of brightening up empty shops around the cambridge area, and due to the amount of empty shop windows (a consequence of the credit crunch) this seemed fairly necessary. The Cambridge Film Trust and Cambridge City Council plan to temporarily transform vacant premises into something innovative for the community.
The photos show the vast amount of empty shops in Cambridge, especially near the Grand Arcade and in the Grafton centre.
Both the government and the council felt that empty shops attracted more crime, as the more empty shops there were the more run down Cambridge looks, and this would consequently would attract more crime in the streets. ‘Empty shops can be eyesores or crime magnets’ the communities secretary claims.
Tony Jones and the Cambridge film trust had to do a bid to the local council in order for to be allowed to use the certain premises. He wanted to simply brighten up the empty shops around Cambridge with a new and innovative idea. There were also other organisations involved, such as Partizan owned the rights to the Michel Gondry video, therefore meaning they would be granted a credit and logo in the show reel. The idea was to have a 20-25 minute show reel to play in the empty shop windows around Cambridge, so this then would catch the public’s attention.
No comments:
Post a Comment